Submission deadline has been extended to end of September
We are aware that the success of any youth-oriented initiative depends on the youth themselves. Accordingly, it widely opened the door for the youth to be traffic safety ambassadors to their peers, linking this ambassadorship to great cash rewards and to their ideas implementation.
Competition Theme for this year:
"The Use of Cell Phones While Driving"
This year, the "Aqdar Drive Safely" program focuses on the issue that causes the most accidents on roads: “the use of cell phones while driving”. The program focuses on this issue in all categories of the competition, so all participants must be aware of the importance of abstaining from the use of cell phones while driving.
The award is divided into three main categories:
The campaign should achieve a great deal of interaction among university youth, encouraging them to refrain from risky behaviors while driving, the top priority of which is abstaining from cell phone use.
Students in this category must compete to innovate the best digital application for cell phones / tablets, through which competitors can change student behavioral tendencies. Student participants are to encourage their peers to assume great responsibility towards traffic safety issues, limiting the traffic accidents caused by cell phone use.
Similar to Nissan's FYI sculpture which was the first step towards building this program, the award seeks to appeal to youth dislike for routine and give them the opportunity to create awareness through a visual statement calling for their artistic skills
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