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The Program

 

Figures issued by the Ministry of Interior reveal that youth are responsible for approximately 63% of the total road accidents in the UAE within the last nine months of 2015. This age group accounted for 34% of the total fatality rate.

The use of cell phones is classified as a major cause of car accidents, especially of serious accidents, among this age group. That's why it is necessary to develop long-term programs - not immediate campaigns - focused on building awareness among the youth, especially university students, in regards to the importance of compliance with traffic safety rules.

Under the patronage of His Highness Lt General Sheikh Saif bin Zayed, Deputy Prime Minister and Minister of the Interior, Khalifa Empowerment Program for Students (Aqdar) and Nissan Middle East have joined forces to launch the ‘Aqdar Drive Safely’ program, a university student-driven initiative that is being held in collaboration with ”RoadsafetyUAE”.

The Khalifa Student Empowerment Program was founded in 2011 to prepare generations of students to be patriotic, well-informed, and proactive - able to take initiatives and spur development in their communities and throughout the entire country. The program focuses on several topics, including traffic safety issues, which align with the interests of Nissan Middle East. Traffic safety is the top priority, side by side with the priority of social responsibility.

Nissan Middle East is highly aware of traffic safety issues particularly relevant to the youth. Due to this awareness, it collaborated with Aqdar and RoadSafetyUAE to spearhead the initiative.

 

Objectives


By launching this program, Aqdar and Nissan intend to:

  • Take part in achieving the objectives as set out in the 'UAE Vision 2021' Vision in reducing road traffic death rate
  • Raise the level of positive awareness of importance of driving safely in the critical and vulnerable target audience 'Young Drivers'
  • Development of the spirit of social responsibility among students
  • Encourage Public - Private Sector Partnerships

Colonel Expert Dr. Ibrahim Mohammad AlDabal, General Coordinator of the Khalifa Empowerment Program for Students

“The safety and prosperity of our nation’s greatest asset, its youth, is of paramount importance to the leadership of the UAE, and having the patronage of His Highness Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior, is a testament to the commitment our great leaders have made to end the tragic, unnecessary loss of life among our youth.”

 

 

Samir Cherfan, Managing Director of Nissan Middle East

“As a global automotive leader, Nissan is resolute in finding solutions to two main issues facing humanity; gas emissions and road safety. Nissan’s twin goals are Zero Emissions and Zero Fatalities. We aim to bring deaths and serious injuries from accidents involving Nissan vehicles down to virtually zero by continuously developing our technologies and by cooperating with local authorities who are investing in corporate social responsibility programs to change driver behavior.”

 

 

Thomas Edelmann, Founder and Managing Director of RoadSafetyUAE

“Using mobile phones while driving is a key factor in many accidents in which youth are involved. According to the UAE’s Ministry of Interior, approximately 63% of all traffic accidents during the first nine months of 2015 were caused by individuals aged between 18 and 35. The same age group accounted for around 34% of all deaths in road accidents and using mobile phones while driving is widely recognized as a key cause of car accidents among these younger drivers.”